![]() This idea of locks and keys, and the idea of a secret within us," Robitel said. "And then I had to meet with Jason Blum, of course, so I was vetted and vetted and vetted and ultimately, with James and Leigh’s blessing, got the job." "I had done some early concept art with a friend named Jacob Hare, and I wanted something that was iconic and that represented the themes of the movie. So from that I pitched this other entity and had some concept art, so between the presentation and the 'lookbook', and this idea for this entity, I think that they really dug it," Robitel said of his initial pitch for directing the film. "So much of Insidious to me is the red-faced, lipstick demon. Robitel wanted to create "a really iconic demon" for this particular chapter in the horror saga. As already glimpsed in the trailer, a prison appears in the film - the reasons for which we're going to leave out of this piece due to spoilers - but suffice to say the film's visual motif of locks and keys stems from that plot element. ![]() During a recent one-on-one chat with IGN, Insidious: The Last Key director Adam Robitel discussed the thinking that went into the demon's distinctive look.
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